Which Is the Right Platform for Handmade Products?

Amazon Handmade vs. Etsy Comparison: Which Platform Is More Suitable for You?

Which is the right platform for handmade products? The answer to this question may vary depending on your products, your target audience, and your business model. Especially for handmade print-on-demand products that have become popular recently, choosing the right sales channel is extremely important. Although both Amazon Handmade and Etsy offer great platforms for selling handmade products, each has its own advantages and disadvantages.

In this blog post, we will examine what you can sell on Amazon Handmade and Etsy and which one might be more suitable for you by comparing them.

1. Products That Can Be Sold on Amazon Handmade
2. Products That Can Be Sold on Etsy
3. Which Platform Should You Choose?
4. Bonus Tips

Products That Can Be Sold on Amazon Handmade

Amazon Handmade is a marketplace customized exclusively for handmade products under the Amazon Marketplace infrastructure. Since Amazon Handmade appeals to all Amazon users, it has a broad target audience.

Amazon Handmade;

1. Offers sellers greater visibility thanks to Amazon’s infrastructure
2. Increases demand for handmade products and provides sellers with more exposure
3. By offering special subcategory listings for each category on Amazon Handmade, sellers are given the opportunity to showcase their unique products.
4. It is an important marketplace especially for print-on-demand products.

Products sold on Amazon Handmade:

1. Jewelry
2. Home decor
3. Kitchen and Dining
4. Beauty and Personal Care
5. Pet supplies
6. Personalized products
7. Print on demand products
8. Printed T-shirts and accessories
9. Bags and Cases
10. Stationery and Party Supplies
11. Clothing and Accessories
12. Toys and Games
13. Baby products
14. Print on Demand home textile products

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On Amazon Handmade, just like on Amazon, each category has its own specific policies and requirements. It is difficult to make a definitive statement regarding sales of print-on-demand products on this marketplace.

Products That Can Be Sold on Etsy

Etsy is a leading online marketplace focused on handmade and vintage products. Although handmade and vintage items are predominant, the product range is expanding day by day. From handmade jewelry to home decor, from artworks to clothing and accessories, there are products available in many different categories. Print on Demand Products hold a significant share on Etsy.

Etsy;

1. It is not only a platform for individual sellers; it is also an important marketplace for small businesses, designers, and artists.
2. ETSY offers buyers a wider range of products while also creating more opportunities for sellers.
3. Etsy’s broad product range and diverse subcategories make it easier to find and sell products that meet all kinds of needs and demands.
4. From materials needed for special occasions such as weddings to handmade toys, jewelry, and accessories, every category includes products that address a specific occasion or requirement.
5. Print on demand products and personalized printed products are among the most important categories on the platform.
6. Alongside digital prints such as personalized invitations and decoration products for special parties, original designs can also be offered.
7. Etsy makes it easier for buyers to find special and unique products while enabling sellers to present their products to a wide audience.

The most popular categories on Etsy are:

1. Accessories
2. Art and Collectibles
3. Bags and Wallets
4. Print on demand T-shirts and accessories
5. Bath and Beauty
6. Books, Movies, and Music
7. Clothing
8. Craft Supplies and Tools

Which Platform Should You Choose?

To choose the best platform, it is important to evaluate which one best suits your products, target audience, and business model. However, you should also consider the general conditions of the sales platforms.

1. If you want to reach a broader audience and make more sales, you may prefer Amazon Handmade
2. If you have a more niche product range and want to appeal to an audience interested in handmade products, you may prefer Etsy
3. If low commission fees and free store setup are important to you, you may prefer Etsy
4. If you want access to Amazon’s advertising tools and extensive customer service, you may prefer Amazon Handmade.

Bonus Tips:

1. You can try selling on both platforms. This way, you can decide which platform works better for you.
2. Especially if you produce print-on-demand items, both platforms can be advantageous for you.
3. Make sure to use high-quality photos and descriptive descriptions when listing your products.
4. Communicate well with your customers and provide quick feedback.

We wish you profitable sales.